Dunlop New Zealand
streamFLEX
The Dunlop website provides great support to the network of dealers. Its almost magazine approach keeps the attention of a large community of petrol heads, while also delivering on the core information of store locations and tyre ranges for 'normal' customers.
It also featurs email marketing, a special system to find the right tyres for nearly any car, a price request system and sales of clothing. A powerful online administration system gives the company great control to keep their content up to date and in touch with how users interact with the site.
www.dunlop.co.nz
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